Molenaar LLC Talks to Promo Marketing About Voluntary Product Recall in Canada
Molenaar LLC's recall efforts have included a mass press release to 693 Canadian news organizations and reporting firms, a direct mail campaign to distributors who had purchased the lights, as well as a Canadian multi-line rep who is reaching out to purchasers. "The distributors are urged to conduct a mini-recall plan of their own by contacting their buyer, and working out a plan between those two with our assistance," said Franks.
"Our concern is obviously individual safety," said Meyer. "We want to work with the Electrical Safety Authority of Ontario, and we have done so in the best interest of getting these lights taken out of outlets and disposed of by the environmental standards of whatever province they happen to be in."
To comply with the recall, distributors or end-users involved are to dispose of the lights themselves. Meyer stated that at this point there are no plans for refunds or replacement products, though he noted that requests otherwise would gladly be considered on a case-by-case basis via firstname.lastname@example.org.
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