More Artists and Businesses Are Now Selling Branded Face Masks
Given the Centers for Disease Control and Prevention’s recent recommendations regarding the wearing of cloth face coverings, we have already seen many individuals make use of them on their various ventures. While homemade face masks efforts are perfectly acceptable in the battle against COVID-19, individuals who are looking to sport more noticeable creations can call on musicians, businesses and brands as allies in their social distancing plans.
The promo world has thus far yielded many merch reactions to the coronavirus pandemic, with proceeds being a huge aid to relief efforts. As the health crisis has intensified, those who have issued goods have done so with mostly altruistic intentions. Now, during what many experts have deemed a crucial time for the U.S. to stage a fierce stand against the disease’s advance, there is no shortage of accounts of people who are blending concern for the public with interest in sustaining their own livelihood.
In the music realm, Megadeth and Thursday are among the many bands that have struck a chord with decisions to offer their fan bases branded face masks, with the former sending coverings featuring their Vic Rattlehead mascot on them and the latter repurposing merch to create masks, the proceeds from which will go toward making additional germ blockers.
Megadeth fans: they are offering a pair of limited edition shirts, with a portion of proceeds going to https://t.co/2o1P3tD13f, each with a free Vic Rattlehead face mask! https://t.co/thSSwAld9D pic.twitter.com/Tue3I5YXPR
— Speak N’ Destroy (@SpeakNDestroy_) April 4, 2020
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Last week we announced that we had started the process of turning appropriate stock merchandise from our web store into fabric face masks for frontline medical workers and essential personnel and said that further information about how you can all help would follow later in the week. Here are those details: we have pulled stock from our web store and, today, we are shipping them to various grassroots organizations in NJ who will convert them into ‘fabric’ face masks to assist the frontline workers. Thank you to NJ Maskmakers and FaceMaskWarriors for everything you are doing for our community. Since so many people have written us to ask for one of the “Thursday t-shirt face masks” we have also decided on a second tier of mask-making effort: These dove branded masks will be sold starting Wednesday (1pm EST) in our web-store (link in bio) - 100% of the proceeds from these will go to producing more masks. If you buy one then a minimum of two 'factory' masks (and even more when we scale) will be donated to one of the NY/NJ area hospitals. We have also come up with a couple of isolation related items (jigsaws / playing cards / candles) that will hopefully help relieve the boredom and try and cultivate some sense of distraction, fun and irony! All new items will be sold based on pre-orders for a period of 10 days before we manufacture and send to you. If we don’t reach a minimum order requirement on a specific item then we will simply issue refunds! We hope that this approach can bring a smile to some faces, while providing some masks for essential workers. Finally, In a bit of lighter personal news: Thursday welcomed a new family member into the fold last week. Congratulations to our drummer, Tucker, on the birth of his daughter - Birdie! Stay home, stay safe, stay true. Love, Thursday
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Also, The Hard Times, which has won satirical immortality for its music-centric articles, is making double-layered cloth masks out of its new shirts. The publication said it will use the fronts of the shirts to create masks fans can purchase, while also creating masks from the backs of shirts that it will donate.
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We’ve teamed up with @belledenuit_ to cut up all our new shirts and convert them into double layered cloth masks. We use the front of our new shirts to make these, and then make masks out of the blank back of the shirt and donate those. These are not the same as N95 masks, so you will not be taking away from any crucial stockpile. Everyone needs to continue to do social distancing. To read more about why we should all be wearing masks when we go out for essential reasons, see a DIY guide to build your own for free, or to buy one of ours, head to shop.thehardtimes.net
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Elsewhere, we've seen a boom in streetwear masks, with brands like Bape and Off-White offering their own styles, and several fashion brands getting in on the action. Smaller businesses, including breweries, have also begun offering masks or other face coverings.
We certainly hope that the pandemic slows soon, but with no definitive timeline to consult, it is likely that other entities known for branded merchandise will join the mission to eradicate it. It makes sense for musicians to enter the fight because of their reliance on merchandise and the ease with which they can appeal to buyers. Along with such artists, apparel brands resound as another easy contributor, and they have become so.
The products are proving some source of solace for purchasers, and since COVID-19 has altered most perceptions of normalcy in the commercial sense, there will likely continue to be more musicians, fashion figures and famous folks from various walks of life issuing branded goods, particularly face masks, as their way to rally us together in the face of such unprecedented danger.