The Active Retired

Today, seniors 65 and older account for the largest percentage of the population in the U.S. In 2011 the baby boomer generation (those born between 1946 and 1964) began turning 65 and are now looking towards retirement. Perhaps a few decades ago reaching retirement age meant it was time to hang up your dancing shoes, let the hair go gray and call it a day. That's not the case today by any stretch of the imagination. Today's seniors are active. They exercise and many still work well into their retirement years. These folks are a long way from the granny and grandpop stereotype. Think Cher, Susan Sarandon, Bruce Springsteen and Harrison Ford. These are your senior end-users of the future. In a recent report, the CDC stated the average person turning 65 today can expect to live to be 85. So with a lot of life left in them, when considering a senior living promotional campaign, forget sedentary and go for products with an active twist.

Keep on Moving, Don't Stop
You can keep track of every step with Ariel Premium Supply's Flip Clip Pedometer. This pedometer measures up to 99,999 steps, distance walked and calories burned. Users can input their stride length for more accurate readings. The pedometer features an energy-saving auto shut-off and idle mode, as well as a replaceable button cell battery. It is available in blue, green, red or white.

Relax Out on the Green
Bodek and Rhodes' UltraClub Adult Color-Body Classic Pique Polo with Contrasting Multi-Stripe Trim will keep you comfy through all 18 holes. The polo provides a classic look and feel for a great value. The 100 percent preshrunk cotton, 6.2 oz. shirt includes a relaxed fit with taped neck and side vents, a half-moon patch and wood-tone buttons.

Showcase 'Em All
Keep all those close to your heart close at hand with Bullet's 5x7" Hard Copy Photo Frame and 1" Digital Photo Frame with Slideshow Function. This frame stores between 30 to 60 images, supports BMP, JPG and GIF files, includes a digital alarm with snooze function and backlighting, and displays calendar with day, date and temperature (fahrenheit and celsius). The frame has 1MB internal memory and can use two power sources: USB cable or batteries. The frame comes with a 28" USB cord and software.
Take a Chill Pill
If you're like us, you can't even remember where you put your car keys, let alone what medication to take and when to take it. That's why there's the Press-it Pill Dispenser from Evans Manufacturing. The push-button, rotating medicine chamber keeps your medication on schedule, while the detachable cover makes refilling a breeze. The pill dispenser includes a 11⁄4x1" imprint.