The Active Retired
Today, seniors 65 and older account for the largest percentage of the population in the U.S. In 2011 the baby boomer generation (those born between 1946 and 1964) began turning 65 and are now looking towards retirement. Perhaps a few decades ago reaching retirement age meant it was time to hang up your dancing shoes, let the hair go gray and call it a day. That's not the case today by any stretch of the imagination. Today's seniors are active. They exercise and many still work well into their retirement years. These folks are a long way from the granny and grandpop stereotype. Think Cher, Susan Sarandon, Bruce Springsteen and Harrison Ford. These are your senior end-users of the future. In a recent report, the CDC stated the average person turning 65 today can expect to live to be 85. So with a lot of life left in them, when considering a senior living promotional campaign, forget sedentary and go for products with an active twist.