Italian Fashion Meets American Beer in Moschino x Budweiser Merch Capsule
We’ve been seeing tons of interesting merch capsule collections recently, many of which are holiday themed. But this one is a bit different. Italian fashion brand Moschino teamed up with Budweiser on a collection that takes notable features from the popular American beer's branding and turns them into an entire branded apparel and merchandise line (complete with luxury price tags).
The collection includes some of the usual apparel pieces, like hoodies with matching sweatpants, T-shirts, a hat and a duffle bag (in the shape of an actual beer can). But there are also some less common pieces, too, like a Budweiser clutch, a pair of earrings and a classy dress, complete with a Budweiser and Moschino branding mashup.
There’s also an iPhone case that looks similar to a Budweiser can. Back in June, we covered how Budweiser promised can-shaped promotional phone cases if they received 1,000 retweets on Twitter. (They ended up receiving way more than that!) We’re not sure if Budweiser ever actually released the promotional phone case, but now people can purchase this slightly different version. It costs $95 and is only compatible with the iPhone X and XS.
The design throughout the entire collection riffs on the original Budweiser branding, but with the Moschino twist. On the apparel and promo products, the “Budweiser” is replaced with “Moschino,” and instead of saying, “King of Beers,” it says “King of Clothes.”
Aside from those two major changes, there are a few other small details that have been altered, like replacing the “AB” logo with a peace sign.
The merch isn't exactly as affordable as a case of Budweiser, though. Since the collection is a collaboration with Moschino, it has the luxury look along with the luxury price tags to match, with items ranging from $95 to the $2,915.