Most Political Campaign Products Are Not Delivering Votes

Nicholson adds, "Many people mistakenly still think advertising is all about the number of impressions. In politics, pure name recognition still definitely counts. But, making a good impression and encouraging word-of-mouth, that's what can really make the difference in a campaign."

Marketing and advertising have changed tremendously over the last twenty years. Now more than ever it is about standing out from the crowd and being talked (tweeted, blogged, commented...) about that creates buzz. People no longer have the patience or attention span to be force fed advertising from strangers. So, what does this mean for Political Campaign Products? How can candidates and campaigns stand out?