Moxie Interactive Adds VP and Makes Other Executive Moves
Atlanta-based Moxie Interactive, a division of Zenith Media Services and one of the top five interactive marketing agencies in the world, announced it has tapped Michael Winter to serve as vice president, group media director. Winter will be responsible for driving Moxie’s media vision, growing the New York offering and managing existing client relationships. He will work closely with Joanna Sammartino-Bailey, New York senior vice president general manager, to build the client base and office culture.
“Landing a strategic, passionate executive like Michael—who has extensive experience working in our industry and a proven track record of success—is a huge win for Moxie,” stated Kris Zagoria, founder and chief executive officer at Moxie Interactive. “His cross-functional expertise in media planning, negotiations, team management and analysis will be a great asset for our clients and our expanding New York office.”
Prior to joining Moxie, Winter was media director at Agency.com, a full-service interactive agency where he increased the department’s profitability 15 percent in one year and managed such high-profile accounts including British Airways and Del Monte Foods. He also played an active role in determining the strategic direction of the company, improving productivity, quality and client satisfaction by developing and managing effective procedures for online media planning and execution. Before Agency.com, Winter served as vice president, media director at Beyond Interactive, a WPP-owned agency; worked as an independent media and marketing consultant; and held management positions at Digitas, USWeb (formerly SiteSpecific) and Grey Advertising/Media.com.
“Based on the direction of digital media there is no better place to be right now, and in the future. Moxie’s client relationships, commitment to innovation, dedication to discovery and team of amazing people made this one easy decision. I am excited for what will be coming out of N.Y. and Moxie, we are going to be evolving this business,” Winter said.