Multimillion Dollar Distributors Transition Business to Proforma Fine Incentives
Cleveland-based Proforma announced multimillion dollar distributors Stanley Fine and Michel Egnal have joined the Proforma family as co-owners of Proforma Fine Incentives. With more than 25 years of combined industry experience, Fine and Egnal have transitioned Carrollton, Texas-based Fine Incentives Inc. to Proforma.
Proforma Fine Incentives Inc. developed a growth strategy utilizing the Proforma major accounts and e-commerce teams to continue to expand the business, which specializes in providing logoed apparel to national retail chains through company stores. With the backing of Proforma, the company plans to increase sales from $3 million to $7 million within the next three years.
“We are excited to join Proforma because we now have the ability to concentrate on spending valuable time with our customers and prospects as opposed to completing administrative tasks,” said Fine. “We are looking forward to utilizing Proforma’s support to substantially increase our sales by further penetrating our existing accounts and adding new accounts.”
Fine and Egnal launched Fine Incentives Inc. in Los Angeles and relocated the business to Texas in 1993. Joining Proforma will now give the pair an expanded product offering which includes printing and multimedia, as well as access to Proforma’s proven marketing, business development, accounting and administrative resources.
“This transition was the next step in exceeding our customer’s expectations,” said Egnal. “Our clients know us for providing them with customer service that is second to none. With the strength of Proforma behind us, we will be able to maintain this level of service while expanding our offering and growing our business.”
With more than 30 years of experience, Proforma is a leading provider of promotional products, printing services, business documents and e-commerce solutions. Proforma has received numerous awards and is recognized as one of the top five largest companies in the industry. Proforma serves approximately 50,000 clients through more than 700 member offices in North America.