Musician Known For His Soulful Sound and Reggae Roots Signs On as Face of ECO'Neill Men's Collection, Spring 2011
O'Neill Clothing, Irvine, Calif., leading the way in surf products and apparel since 1952, today announced the launch of ECO'Neill, an innovative collection of sustainable, eco-friendly designs that aim to support the preservation of the environment for generations to come. Helping to kick off the launch is newest member of the O'Neill family, soulful roots-reggae artist and waterman, Mishka, as he promotes his latest album release "Talk About" on actor Matthew McConaughey's j.k. livin records. Mishka will be giving audiences a preview of the collection during his album tour starting this week, and will be contributing to the creative process and design of upcoming ECO'Neill styles. Later this year, he will be featured in related advertising, POP, mobile marketing and social media efforts from O'Neill to support the introduction of ECO'Neill T-shirts, tanks, beanies and boardshorts hitting stores next Spring.
- Companies:
- California Manufacturing Company
- People:
- Mishka
- O Neill O Neill