Musician Known For His Soulful Sound and Reggae Roots Signs On as Face of ECO'Neill Men's Collection, Spring 2011
O'Neill, the original California surf, snow and youth lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world's first neoprene wet suit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.
While many things have changed since those humble beginnings, Jack's initial vision of producing functional and innovative boardriding products continues to lie at the core of everything the company does. O'Neill's core values – innovation in style and technology – have seen the brand devote itself wholeheartedly to the evolution of the action sports lifestyle. From the first ever neoprene wetsuit and surf leash, to the world's first stitchless boardshorts and range of groundbreaking wearable electronics, O'Neill's progressive spirit will always drive the company forward. For more information, please visit www.oneillclothing.com.
About Mishka and j.k. livin records
Mishka is an authentic musician in an underrepresented genre with an incredible story—from growing up on a boat in Bermuda to having one of film's most iconic figures, Matthew McConaughey, start his own record label exclusively for his music. McConaughey first became familiar with Mishka on New Year's Eve in 2000 after he had been unable to sleep for three consecutive days. When he heard Mishka's music, McConaughey admits he "slept like a baby for 5 straight hours," and was immediately hooked to Mishka's comfort-inducing, soulful melodies. McConaughey became a man on a mission, determined to track down the artist that was behind the "soundtrack of his life," and searched for Mishka for almost five years before finally catching him at the House of Blues in Los Angeles. McConaughey made a quick phone call to his lawyer upon meeting Mishka and officially created the j.k. livin record label to release Mishka's music to the masses. Mishka's 2009 release, "Above the Bones," debuted at #1 on the Billboard Reggae Charts, and Mishka was named 2009's Best New Artist by iTunes in the Singer/Songwriter category. To learn more, visit www.mishka.com.