MWV Introduces Natralock Packaging
According to the Centers for Disease Control and Prevention, an estimated 300,000 people visit the hospital annually as a result of injuries incurred while trying to open plastic packaging, ranking “unintentional cut/pierce” as the fifth most common cause of nonfatal injuries.
Global packaging solutions company MeadWestvaco, based in Richmond, Va., has developed a packaging solution to help avoid the injuries often associated with opening plastic clamshell packaging. Natralock security packaging is an alternative to clamshell packaging that is designed to satisfy environmental sustainability objectives, deter theft and increase brand security.
Natralock packaging starts with a recyclable, theft-resistant, laminated paperboard. This is then combined with a clear APET or RPET thermoform to create a package that is nearly impossible to tear apart by hand and uses 50 to 60 percent less plastic on average than traditional PVC clamshells, however, a consumer can safely and easily open the Natralock package with a pair of household scissors.
“Either through direct experience or through the media, consumers are becoming increasingly aware of the wrap rage issue and are causing brand owners to rethink their packaging options,” said Jeff Kellogg, vice president, Natralock security packaging, MWV. “Because Natralock offers the same benefits of clamshells, but with superior price stability, sustainability features and theft resistance, it seems a natural alternative to the frustration and injuries that come with clamshell packaging.”
For information on Natralock products or licensing, visit www.natralock.com
Update: Please note the updated phone number and log in information of MWV earnings conference call. Investors may participate in the live conference call by dialing the revised dial-in number (888) 423-3271 or for international calls (612) 332-0923. The pass code for the call is MeadWestvaco.
For more information on MeadWestvaco, visit www.mwv.com