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Social media. The marketing world's latest, greatest and most frustrating obsession? Everyone wants more likes, everyone desperately needs more likes, but does anyone actually know how to get more likes? Post pictures? Video? Haikus that doubles as e-coupons?
It's a complex marketing problem for sure (who can ever remember the syllable counts for haiku?), but more importantly, it can also be a highly lucrative one for promotional product distributors. Take Gillian Hammond, account manager for Brand Fuel Promotions, who recently completed a highly successful promotion intended to boost likes to a company's Facebook page. Wondering how she did it? Check out the ins and outs of her idea below!
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Michael Cornnell
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