My Best Promotion
AB: No, budget would be the most important thing. We had to stick to the budget and be very careful with everything.
PM: Any other insight or advice you'd like to give related to this promotion?
AB: I would say it's all about spending that quality time and getting to understand your clients' needs. Because [when] we sit down, we're just not selling promotional products, we are creating a whole marketing program for clients, even if it's just pens. I never sell just a pen without telling them the best ways to hand it out. We have to explain to our clients how to romance and use promotional products.
Want to be considered for a future edition of My Best Promotion? Contact Michael Cornnell at firstname.lastname@example.org or (215) 238-5449 for a list of questions and other details.