My Best Promotion
PM: What was the promotion's goal? What did you do to make the goal happen?
MR: Our goal is to continue to engage our active Facebook community, and maintain the "tongue-in-cheek" association with the brand's quirky marketing.
We're looking forward to great reaction from the recipients, who we expect will post their comments "Look at this great shower curtain I won!" on the company's Facebook page; thereby increasing brand and product awareness to their own community, organically growing our clients market share and increasing the program.
PM: Did you run into any problems with the promotion, and if so, how did you overcome them?
MR: We struggled to determine the most effective and efficient way to maintain the stability of the scent in transit, but if I tell you how we did it …
Want to be considered for a future edition of My Best Promotion? Contact Michael Cornnell at firstname.lastname@example.org or (215) 238-5449 for a list of questions and other details.