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Self promotion is a cornerstone of any successful distributor's sales arsenal. Bruce J. Felber, MAS, director of marketing and sales support for the Image Group, Cleveland, shared an example of a recent holiday-themed self promotion that did well for the company.
The Image Group created a successful promotion by taking a new and ultra-trendy item, conductive texting gloves, and inserting them into a direct mail holiday promotion that showed off the company's creative design skills through a decorated holiday envelope. Felber, who took care to explain that he did not conceive or run the holiday promotion himself, crediting the company's creative director Amy Thomas instead, nevertheless explained the basics of the self promotion below.
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Michael Cornnell
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