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Promo Marketing: Could you briefly describe a promotion you consider one of your best?
Bruce J. Felber: We did a self promotion around the holiday time last year. We took a pair of texting gloves, which we had embroidered with our logo, put it in a Brandelope envelope and had it custom-printed in our [company's official] green. We sent it out to our customers and some prospects at the end of the year. And lo and behold, not only did we get people giving us such great reviews, but we actually got two orders of texting gloves out of it.
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Michael Cornnell
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