My Best Promotion
PM: What was the promotion's goal?
BJF: The goal wasn't necessarily to sell promotional products, but to show that we're a creative company. (All the graphics were done internally, etc.)
PM: Any other advice or insight you'd like to give related to this promotion?
BJF: I think, in general, that enough distributors don't do self promotion. We need to practice what we preach. If our clients are going to expect us to manage their brand and promote their image and product line, then we have to do the same thing. I think too many distributors say, "Oh, this is going to cost too much." (Laughs.) They don't say that when the client wants something! So, I think, you just have to put your money where your mouth is. That's the big thing—Self promotion works for the same reasons that we tell our clients. We kind of have to believe it ourselves.
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