My Best Promotion
Jane Nelson-Halverson, owner of Dakota Promotions & Printing, Bismarck, N.D., shared a favorite promotion of hers she did for Prevent Child Abuse North Dakota. Through creative use of found artwork and effective networking within her community, she was able to complete a great fundraising promotion for an important cause.
Promo Marketing: Could you briefly describe a promotion that you consider one of your best?
Jane Nelson-Halverson: My favorite promotion was for a nonprofit organization, Prevent Child Abuse North Dakota (pcand.org). They look for promotional products to send to agencies across the state every year, and one of them was a simple refrigerator magnet. They knew they wanted a magnet, but with that much imprint area and the possibility of a full-color graphic, we had more to work with than they had had in the past. While I was in their office, I noticed artwork on their walls that looked like children's drawings and asked about them. I also asked the possibility of using one of them as the background for the magnet. Their director loved the idea and I set it up. Even more rewarding for me was seeing the magnet at another nonprofit that I volunteer for—the Abused Adult Resource Center's Transition Center. I was there cleaning for the United Way's Day of Caring and saw the magnet on the refrigerator. I wanted to scream, "Hey, I did this!" but I didn't. I just smiled to myself and kept scrubbing the refrigerator.
PM: What items did you use for the promotion, and why?
JNH: I needed to take the drawing from their wall. They had it framed and it was quite large. I scanned the drawing and shrunk it down to fit properly on the magnet and reframed the drawing and returned it to my client. It was a little extra legwork for a small item, but the result was so worth it!