My Best Promotion
PM: What was one of the best decisions you made with this promotion?
DO: I think the way we presented it. We wanted to get them to taste this food, which we thought was very good, so we created a wicker basket with burlap, we put in some colored shredded paper and all the products in there. It had a nice display, there was a scarecrow and some fall treats and stuff. I gave it to my contact and presented to the VP of HR, they loved it ... [the job] was bid out, everyone else came in with a basic power point, but we went above and beyond, and that's what really made us stand out. We wanted them to taste the food, we wanted them to see that we are investing in this, that it wasn't just going to be clamshell stuff that's been sitting on a shelf for two months.
PM: Do you have any other advice you'd like to give distributors?
DO: Challenge the process. You're not stuck to just doing a search on [an industry search engine]. Look local, look at people who are doing great work in your area and try to do work with them. And, I'd always say, try to show results with your programs, to show that they're worth doing and spending the money on.
If you'd like to be considered for a future edition of My Best Promotion, contact senior editor Michael Cornnell at email@example.com or 215-238-5449 for questions and other details.