My Best Promotion

PM: Do you have any other advice to share with a distributor attempting a similar promotion?
RB: I'd say, "Don't assume." Go visit the stores, actually do the footwork and the groundwork. [In this case,] the end-users were associates; they were the ones receiving the launch kits and selling the devices, and I truly wanted to know why they'd [chosen] to sell a Samsung over a Nokia over an iPhone. My best advice is to truly get to know your audience.

*OEM stands for "original equipment manufacturer." Examples of OEM phone companies would be Apple, Nokia and Samsung.

Want to be considered for a future edition of My Best Promotion? Contact Senior Editor Michael Cornnell at (215) 238-5449 or mcornnell@napco.com for a list of questions and other details.