My Best Promotion
PM: What was the best decision you made with the promotion? What made it so important?
GAR: The best decision I made was to ask for team input in the promotion. The team took the initiative to amend the Grand Ideas logo for the event to promote the event's sustainability mission while also being "hip" in the use of the oft-used phrase of "just sayin'."
PM: Do you have any other advice you'd like to give to distributors running a similar promotion? If so, what would it be, and why?
GAR: I would always recommend to any distributor to choose two to three charities or nonprofits to "give back" and pay it forward. We, as distributors, must spend money to make money and self-promotions are so easy. Lastly, I recommend the production of useful self-promotional items. In the 13.5 years I have owned Grand Ideas, I have never produced a self-promo that did not produce a new order making the investment worth the expense.
Want to be considered for a future edition of My Best Promotion? Contact senior editor Michael Cornnell at (215) 238-5449 or email@example.com for a list of questions and other details.