My Best Promotion
Firsthand tales of creativity and success
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Promo Marketing: Could you briefly describe a promotion that you consider one of your best?
Grandee Ann Ray: Grand Ideas is a supporter of several local charities and nonprofits. We believe in paying it forward as often as we can. Self-promotions are a way to do this cost effectively, generate goodwill and meet the needs of the requesting nonprofit. This spring, we were asked to sponsor the "drinking vessels" for the Annual Chef's Potluck Supper as hosted by Lowcountry Local First. The event highlighted local chefs partnering with local farmers for fresh, locally sourced dishes on the grounds of the historic Middleton Place Gardens on the banks of the Ashley River, Charleston, S.C.
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Colleen McKenna
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