My Best Promotion
Kat Dlugolecki, senior account executive for Quality Logo Products, Aurora, Ill., shared an example of a promotion she did for television—for NBC's "The Office" no less—offering insight and tips on how she was able to pull off such a cool promotion.
Promo Marketing: Could you briefly describe a promotion that you consider one of your best?
Kat Dlugolecki: One of my best promotions to date was for a "promotion" filmed in a TV series. A promotion within a promotion, if you will. The client was NBC Universal Inc. and the job was done for the hit TV series "The Office."
PM: What items did you use for the promotion, and why?
KD: The promotional items purchased by NBC were a cellphone stress reliever to be featured on the show, as well a globe stress reliever purchased simply for throwing at one another behind the scenes between the actors, staff and producers as a way to let off steam and bring the stress level down.
PM: What was the promotion's goal, and what did you do to make that goal happen?
KD: This was obviously not your typical promotion, so, in the end, I would have to say the goal was to market the success and fame this item (and QLP) received using social media routes (Facebook, blogging, etc.).
PM: What did you like about the promotion, and why?
KD: This sale was only a couple hundred dollars-but in my eyes it was (and still is) the most valuable for me. C'mon-it's "The Office"! Everyone loves, has watched or at least has heard of this show. I'm happy to have had a personal and professional connection to the producers and various staff while working on this project for them.
PM: What was the best decision you made with the promotion? What made it so important?