My Best Promotion
KD: Even though it's Hollywood, NBC still had a budget to stay within. They needed these orders for their upcoming filming (within a few days!) but didn't want to pay additional for a rush in production-so I rushed them at no additional cost to them to allow me to keep the order moving and make them happy.
PM: Did you run into any problems or hurdles with the promotion? If so, what were they, and how did you overcome them?
KD: There was a two-color imprint on the cellphone stress reliever that was to be used while filming, and generally warehouses will not print a multicolored imprint on a rush in production. I was able to "work my magic" and talk the warehouse into getting this done for us and ship within one business day. As soon as I told them it was for "The Office," they were more than willing to make things happen.
PM: Do you have any other advice you'd like to give to distributors running a similar promotion? If so, what would it be, and why?
KD: If you get the opportunity to do a job for something or someone well known or famous like this, go above and beyond your normal customer service given on a daily basis. An order like this, while it's not a large order by any means, will give people (you) something to talk about for years to come. This particular job was done back in November of 2010 and, look, we are still talking about it today!
Want to be considered for a future edition of My Best Promotion? Contact Senior Editor Michael Cornnell at (215) 238-5449 or firstname.lastname@example.org for a list of questions and other details.