My Best Promotion: Paula Fenn
PM: What was the best decision you made with the promotion? What made it so important?
PF: To tell her my idea [while simultaneously] having the rendition done and moving forward with it, knowing she would love it when she saw it—and she did. Because they are not a company that does much custom, I wanted them to see that it wasn’t that difficult and the return for her was over the top. This was my second custom product for her. The first one was a scratch-and-sniff that smelled like crude oil, important because they are all about awareness to Joe Public. Got really high marks for that one too.
PM: Do you have any other advice you’d like to give to distributors running a similar promotion? If so, what would it be, and why?
PF: I would say to those that are timid of the custom world: dare to be different, and know the project and the process involved before you present the idea to the customer. Sometimes a customer can get weary of the process and see it as a long, drawn-out process. Take an almost complete idea to your customer with most of the bugs worked out, so they see custom as fun.
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