My Best Promotion: Justin Zavadil
JZ: We wanted to make the promotion appealing to all types of customers and markets so that the majority of our associates could benefit from sending it to their potential customers.
PM: Did you run into any problems or hurdles with the promotion? If so, what were they, and how did you overcome them?
JZ: Finding inexpensive, but effective items that would easily convey our message was a challenge—finding an item that could represent our print capabilities was an especially daunting task. We overcame it by just searching until we found the right solution—just as our associates do for their customers every day.
Want to be considered for a future edition of My Best Promotion? Contact Executive Editor Michael Cornnell at (215) 238-5449 or firstname.lastname@example.org for a list of questions and other details.