My Best Promotion
PM: What was the best decision you made with the promotion? What made it so important?
JH: The best decision I made was the supplier. The mugs came out great and were delivered on time, which wasn't easy seeing as how they needed so many in such a short time frame.
PM: Did you run into any problems or hurdles with the promotion?
JH: I can't say I did! It was a pretty smooth process. It's just a little nerve-racking to acquire a customer based on your fandom for them and then having to live up to that expectation. The team at QLP and our supplier made it very easy, and Lagunitas was happy with how smoothly everything happened and how quickly we were able to print 10,000
Want to be considered for a future edition of My Best Promotion? Contact Executive Editor Michael Cornnell at (215) 238-5449 or email@example.com for a list of questions and other details.