My Best Promotion: Gregg Emmer
Firsthand tales of creativity and success
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This month's My Best Promotion comes from Gregg Emmer, chief marketing officer and vice president of Kaeser and Blair, Batavia, Ohio. Emmer shares a story of when his company solved a major practical hurdle for a client—and created a sellout item in the process.
Promo Marketing: Could you briefly describe a promotion that you consider one of your best?
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Michael Cornnell
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