My Best Promotion: Gregg Emmer
Firsthand tales of creativity and success
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Gregg Emmer: A national grocery chain wanted to promote its house-brand soda in 2-liter bottles. Market survey information indicated that the large bottles were not considered convenient for out-of-home use (tailgating, on the beach, picnics, etc.). They did not fit in most coolers. We came up with a concept that accomplished the company’s objectives, as well as provided brand support.
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