My Best Promotion: Kimble Bosworth
The client for this promotion, GoNoodle, provides health education and exercise activities to elementary school students across the country. GoNoodle markets itself to both students and teachers through kits delivered via mail to “teacher champions,” which are teachers who have used GoNoodle’s software before. One of these kits, called “indoor recess teacher champion kits,” contains a mix of promotional products (sport gloves, lanyards, pencils, etc.), print products (instructional cards, stickers for the kids, packaging, etc.), and sometimes even multimedia items (USB drives with video or other instructional or fun material). Bosworth began her work with the company simply providing GoNoodle’s promotional products, but eventually took over the entirety of the company’s kit projects, handling all the product sourcing, as well as mailing, warehousing and the rest of the fulfillment process.