My Best Promotion: Kimble Bosworth

From that meeting, we worked together to eliminate all that labor and come up with what the campaigns would be and really build a program. […]The most important thing we did for them is we became a fulfillment company for them. They were spending so much money, we could save them 30-to-40 percent just by having our employees put these kits together for them and mail them out.

PM: Do you set up meetings like this to see how all your clients are using your products?

KB: We actually do. Before our convention every year, and before the PPAI trade show every year, so twice a year, we meet with our largest customers and we talk strategy for the next year. We get ideas on what to look for when we go to these trade shows. If they can tell us what they want, what they need, what their goals are, and who they’re trying to reach, we can use our time at these events to build their perfect promotional campaigns.

Want to be considered for a future edition of My Best Promotion? Contact Executive Editor Michael Cornnell at (215) 238-5449 or mcornnell@napco.com for a list of questions and other details.