My Best Promotion: Corrie Sahli
CS: The success of the promotion was a result of being able to create a completely unique item—something that was not in the marketplace for the university in any form, yet widely known in football, generally—and make it special to the BAA. We also timed it to take advantage of the excitement of the new football season, ensuring that the gloves arrive on the doorstep of the donors in the week before the first game.
PM: Any advice for those attempting similar promotions?
CS: When creating a promotional program that feels fresh and gets people excited, look beyond simple imprints on standard items. We have the most creative people in the world working in our industry, and access to manufacturing resources that is unparalleled. Use that creativity and factory access to develop a product that is truly unique and will be kept for years.
Want to be considered for a future edition of My Best Promotion? Contact assistant editor Brendan Menapace at (215) 238-5421 or firstname.lastname@example.org for a list of questions and other details.