My Best Promotion: Dennis Funk
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When they started that store up, the very first couple months [were] a pretty big success because it was fresh, and people were just buying stuff. But the last year of the contract they only sold 10,000 that year, and they had about 120,000 in inventory, so it was pretty ugly. So when we were in the meeting, we were talking about how we can integrate their system with ours. We can do the picking, the packing and the fulfillment, and in addition to that, we (Rich and I, my partner) we developed a program. We called it a hybrid program, which is on-demand embroidery mixed with inventory.
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- Companies:
- Washington Vinyl & Leather
- People:
- Dennis Funk
E
Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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