My Best Promotion: Ed Levy

Self-promotion is a necessary tool. Ed Levy, president of Edventure Promotions Inc., Chicago, described a promotion that his company did to show off their many capabilities and what it has to offer.

Ed and his team put together a direct mail piece in a custom packaging that highlighted the five most popular categories in the industry. The promotion yielded a high response rate and changed the way Levy approached advertising his brand.