My Best Promotion: Fred Snyder
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Promo Marketing: Could you describe a promotion that you felt was one of your best?
Fred Snyder: A sales partner was trying to open the door on a rather large account and was afforded the opportunity to quote on 1,500 T-Shirts—one position, one color imprint. He came running into my office, thrilled with the opportunity, as he had been chasing these folks forever, and begging me to go in low, low, low as to margin. I told him it made little difference in how low we went in and that someone could always be lower. Especially someone who did their own screen printing and put little value on their time.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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