My Best Promotion: Glen and Patti Rapoport
Firsthand tales of creativity and success
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Kendra Smith: More than 340,000 people in four cities last summer enjoyed orange ice pops promoting ING Direct's new banking product-all thanks to Proforma Instant Promotions Co-owners, Glen and Patti Rapoport of Toronto, ON.
Glen and Patti's client (a marketing agency) told them about this project early last summer. The agency's customer, ING Direct, wanted to give out a memorable item at summer events all over Toronto, Montreal, Calgary and Vancouver to introduce its latest banking account. ING had decided it wanted orange ice pops, with the pop sticks branded with a URL landing page and a special promo code for people to take action. ING also wanted the plastic pouch to be customized with its logo.
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- Companies:
- Washington Vinyl & Leather
- People:
- Glen
- Patti Rapoport
Michael Cornnell
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