My Best Promotion: Glen and Patti Rapoport
Completing this unique and fun promotion worth $170,000 cemented Glen and Patti's relationship with the agency, and has led to ice pop requests for other customers.
Promo Marketing: What did you like about the promotion, and why?
Glen and Patti Rapoport: The promo was professionally very satisfying. It was a great challenge from a project management and logistics perspective and made us stretch outside our comfort zone. We had to deal with food labeling and importing, frozen logistics and an extremely tight delivery window. From a marketing perspective it was fantastic to see the public response to the promotion on the street. We had an opportunity to follow around one of the "ice pop trucks" in Downtown Toronto one evening during the promotion and they were generating tremendous buzz-a pretty incredible response for such an inexpensive (approx. $0.50) giveaway.
Want to be considered for a future edition of My Best Promotion? Contact Executive Editor Michael Cornnell at (215) 238-5449 or firstname.lastname@example.org for a list of questions and other details.