My Best Promotion
PM: Do you have any other advice you'd like to give to distributors running a similar promotion? If so, what would it be, and why?
LH: Though this isn't original advice, I would encourage other distributors to act like a team player when working with schools. Right from the start, I was transparent with the PTA about how and where I could help them cut costs. I've gotten involved with other school programs, and I put a lot of effort into getting to know new board members each year. As a result, our relationship has become much more personal than those I have with other clients, and I'm sure that's why we continue to earn their business, year after year.
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