My Best Promotion
Firsthand tales of creativity and success
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Promo Marketing: Could you briefly describe a promotion that you consider one of your best?
Lindsay Hixson: I work with a large elementary school in Maryland that has an extremely active Parent Teacher Association. The PTA organizes several events throughout the year to raise funds for school programs, including a road race/health fair and silent auction. One of their most successful and longest-running promotions is the sale of Class Level Tees.
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Colleen McKenna
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