My Best Promotion: Cindy Bruce
Firsthand Tales of Creativity and Success
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Event promotions can be big business. In this month's My Best Promotion, Cindy Bruce, owner of Proforma CSI in Sarasota, Fla., described one that resulted in a $39,000 sale and the chance to fulfill more of the promotional needs for Rosetta, a technology platform developer.
Bruce was tasked with showcasing the technology company's brand at an annual conference. She decided to play off the conference's warm location in Tampa, Florida, offering attendee's Tommy Bahama Shirts as well as a "survival" kit that included sunscreen, lip balm, mints, hand sanitizer, an energy drink and Advil. She also provided a high-quality Bluetooth speaker decorated with the Rosetta logo for the company to give away at a client dinner.
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