My Best Promotion: Cindy Bruce
PM: What was the best decision you made with the promotion?
CB: To push the client to try something different from their “normal” look— suggesting the Tommy Bahama Style shirt in place of their typical conference polo shirt. The Rosetta team could not go unnoticed with their tropical apparel during this very busy conference. The tropical shirt also provided a great conversational starter to show off the Rosetta survival kit. The useful items given in the survival kit could be used by conference attendees through the show and they all displayed the Rosetta brand.
PM: Do you have any other advice you’d like to give to distributors running a similar promotion?
CB: Suggest to your client to try something a little different from what they normally do, so at a large event so they will stand out and be noticed. Also, having a fun theme makes it easy for the client to enjoy their event and be successful.
Want to be considered for a future edition of My Best Promotion? Contact Senior Editor Michael Cornnell at (215) 238-5449 or firstname.lastname@example.org for a list of questions and other details.