My Best Promotion
First-hand tales of creativity and success
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Promo Marketing: Could you briefly describe the promotion?
Rosalie Marcus: This was something I did several years ago, and it repeated for several years. It was a safety program for a large national bakery.
They were having a lot of accidents, and every time they had an accident in the bakery, they would have to shut down their machinery, pay out workman's comp claims, and lose a lot of productivity and a lot of money. So the objective was, "What can we do to get our workers to work more safely?" So we came up with the idea that every month that they could go without an accident, they would get a promotional gift.
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