My Best Promotion
PM: What made this a profitable promotion for you?
RM: What made it profitable was it wasn't costing the bakery money. They were actually saving way more money than the promotion cost. Every year we brought in somewhere between $30,000 and $50,000 in revenue from this program, but the bakery was saving way more than that in not having to pay out workman's comp claims and shut down their machinery and worker productivity. So it was a great program to sell, because they weren't thinking what am I spending, they were thinking what am I going to save by doing this.
PM: Any advice for those who might be running a safety promotion for the first time?
RM: Well, just whenever you're calling on a large company that's a manufacturing facility to ask, "Who is your director of safety? Do you know if you have a safety program in place, and can you help me out by giving me an introduction to the director of safety?" Then, read up on other safety programs. Just read up, learn up as much as possible, and realize this can be a real cash cow for a distributor, because once you get started with it, it repeats year after year after year.
Want to be considered for a future edition of My Best Promotion? Contact Michael Cornnell at email@example.com or (215) 238-5449 for a list of questions and other details.