Natural Trends Partners With Procter and Gamble

Natural Trends recently announced that it has partnered exclusively with the Procter and Gamble Company as part of its Connect+Develop open innovation program on a project aimed at developing new sales channels for P&G's Tide to Go Instant Stain Remover stain pen.

Natural Trends, which provides everyday useful items to the promotional products industry, is adding Tide to Go to its list of co-brandable promotional items available to companies, individuals and organizations in the U.S., Canada and Puerto Rico.

Tide to Go is currently the number-one instant stain remover, based on retail sales.

P&G's Connect+Develop open innovation program is aimed at leveraging external innovation partners to accelerate innovation delivery to consumers. Since its launch more than a decade ago, the program has brought a long line of innovation breakthroughs to market, including several trademark licensing projects.

"We feel very honored to partner with such a reputable company and respected brand," said Paul Christensen, president of Natural Trends. "Tide to Go is a trusted and proven product already used by millions, and will be a fantastic promotional item!"

The product is now in stock and available for the holiday season. Further details are available at NaturalTrends.com.

About Natural Trends:
Natural Trends is a Provo, Utah-based supplier of innovative and useful everyday products serving the promotional products industry since 1999. Natural Trends is a values-driven company with a strong commitment to social responsibility. Its mission is to help other firms succeed through the promotion of their products and services.