NCAA To Stop Selling Branded School Merchandise
"Moving forward, the NCAA online shop will no longer offer college and university merchandise," the statement said. "In the coming days, the store's website will be shut down temporarily and reopen in a few weeks as a marketplace for NCAA championship merchandise only. After becoming aware of issues with the site, we determined the core function of the NCAA.com fan shop should not be to offer merchandise licensed by our member schools."
Mark Emmert, NCAA president, told the Washington Post on Thursday that the association's executives "certainly recognize why that could be seen as hypocritical indeed" and said it would exit the licensed college merchandise market immediately. The NCAA has said it will continue to sell NCAA-licensed products, although it provided no information about when its store will return online.