Netflix Launches Online Store With Curated Releases of Show-Branded Merchandise
Netflix has come a long way since it just sent you DVDs in the mail. It’s now such a common household service that you kind of get confused if someone says they haven’t watched a certain show on Netflix, let alone don’t even have it.
Shows like “Tiger King” and “Stranger Things” have become cultural landmarks. And, because of that, Netflix doesn’t want the hype to only live in the virtual space. So it’s creating a new line of show-specific branded products to sell.
Netflix.shop is now live, with its first limited release tying in with the anime series “Yasuke.” The products were made in collaboration with other designers, like Jordan Bentley, Christopher Kites and Nathalie Nguyen, and range from apparel to jewelry and accessories.
Netflix and c̶h̶i̶l̶l̶ Shop.
Netflix is opening its first store, powered by @Shopify. It’s never been easier to shop from independent brands that tap into the cultural moments @netflix creates. We’re bringing content & commerce together like never before👇https://t.co/O8KX3y0ZNC
— Harley Finkelstein (@harleyf) June 10, 2021
“We’re thrilled to give fans a new way to connect with their favorite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms,” Josh Simon, vice president of Netflix’s consumer products division, said, according to Adweek.
Netflix has toyed with merchandising before, having previously created co-branded products for “Stranger Things” in 2019. But, rather than partnering with just retailers, Netflix wants its new e-commerce shop to focus on curated collections more reminiscent of streetwear drops, using much-hyped designers to add some extra flair and credibility to the products.
It goes beyond just wearables. Adweek reported that Netflix’s next drop will include branded houseware items for the series “Lupin,” which will be a collaboration with the Louvre museum (which plays a major role in the show).
The Louvre also has been upping its e-commerce game during the pandemic, so it’s a win-win for both. And that’s a pretty huge name to get. I’m sure some other fun names will pop up as this continues.