New 4imprint E-Book Profiles 135 Real-Life Promotional Products Stories
Promotional products work.
That's the theme for a new e-book published by promotional products distributor 4imprint, based in Oshkosh, Wis. The 143-page e-book profiles dozens of creative ways 4imprint customers are using logo-emblazoned giveaways, promotional items, corporate apparel and personalized gifts to:
- build brand awareness
- raise funds for a cause
- reward a job well done
- spread the word
- create buzz
- strengthen team unity
- stand out at a tradeshow
The e-book draws its ideas from surveys conducted with customers who ordered and used promotional products. Business, government, education and nonprofit organizations shared a wide range of ideas in the surveys.
"We're so impressed by the creativity of our customers and the quality, real-life examples they shared," said Kevin Lyons-Tarr, CEO of 4imprint. "Our hope is that these stories spark additional ideas and are helpful to others interested in promotional products."
Some of the stories in "Promotional Products Work" include:
- "I attached $25 coupons to each spatula that read 'Thanks for helping us SPREAD the word!' to give out at a women's networking group. Everyone loved the spatulas and even asked for extras for their friends and family. Now everyone has our name and number in a drawer in their kitchen. We know who they will call the next time their sink is overflowing!" - Emily, Mr. Rooter Plumbing
- "To collect business cards from attendees at presentations, we started announcing a raffle for a stadium blanket. Instead of having people 'forget' to bring cards, they are now going back to their desks to get a card so they can enter the contest." - Janine, Dallas, TX
- "We use fresh basil in our restaurant's turkey flatbread sandwich. We sent a promotional mailing out to all our VIPs with the basil stick, reminding them of the delicious flatbreads, and a fun offer for a buy-one-get-one-free on any of our entrees. Our VIPs love getting their coupons—it helps us let them know how much we value their business." - Emmalee, Spearfish Canyon Lodge