New Balance Shoemakers 'Job Swap' with No. 20 Home Depot Pit Crew
New Balance, Boston, the only athletic company that still produces footwear in the United States, celebrates the unique skills of its domestic manufacturing workforce through an online video debuting today that captures a "job swap" day at their Skowhegan, Maine factory with the No. 20 Home Depot Pit Crew.
"A winning pit stop requires flawless teamwork, coordination, consistency and skill all packed into an incredibly short period of time," says Eric Groen, rear tire carrier on the No. 20 Home Depot Toyota of Joe Gibbs Racing. "We had heard the same could be said about making a pair of shoes so we traveled to New Balance in Maine to engage their team in a job swap."
With "play-by-play" commentary by Dr. Jerry Punch, a well-known motorsports broadcast announcer, the video follows the pit crew from the No. 20 Home Depot team as they work manufacturing New Balance 993 running shoes. New Balance associates then perform a pit stop to see which job is tougher; making shoes or doing a pit stop.
"Our associates have passion and pride in their craftsmanship, and their teamwork, coordination and skills have enabled us to withstand economic challenges and remain strong," says Patrick Welch, Skowhegan production manager at New Balance. "We are proud of our American workforce and of the jobs they do every day to keep our company growing."
The video can be seen at New Balance's website at newbalance.com/jobswap as well as on New Balance's Facebook and YouTube fan pages. Promotional support includes banner advertising on NASCAR.com and Motorracingnetwork.com.
New Balance highlights its commitment to American workers through a national awareness campaign this summer including dedicated in-store materials as well as footwear hangtags and box stickers that highlight footwear models as either Made or Assembled in America.
New Balance has five U.S. manufacturing facilities in Boston and Lawrence, MA and Norway, Norridgewock and Skowhegan, ME as well as one in Flimby, U.K. One out of every four pairs of shoes the company sells in North America is made in the U.S.