Golf Wear for The New Millennium
Companies like Los Angeles-based Alo are adding an anti-bacterial element to clothing lines. Besides being functional, clothing lines like this bring the “wow” factor. The main advantage to this is less about preventing the bubonic plague, and more about keeping odors at bay. Its technology allows distributors to offer a comfortable shirt for the course, that doesn’t have to be changed out of when the player reaches the clubhouse (or 19th hole, if one prefers).
Even in the northeast, golf has become a 12-month sport (regardless of, or maybe thanks to, global warming). Players need clothing that allows them to brave the elements, swing the club and not appear to be an Inuit teeing off during an Anchorage cold spell. Big, puffy coats need not apply. Fabrics such as microfleeces and polypropylenes provide warmth, without sacrificing mobility and comfort. For example, Callaway Golf, distributed by Carlsbad, California-based Ashworth Golf, provides a stylish and functional microfleece pullover.
One final aspect of golf technology is stretch-fit apparel. Stretch-fit apparel is targeted to the more athletic golfer. While one doesn’t need the pythons (arms) of Tiger Woods to pull off a quality stretch-fit shirt, it does help to not have the spare tire (gut) of John Daley (no offense, John). Adidas has a ClimaCool line that offers wicking technology combined with Lycra to provide a more athletic-fitting, yet functional, shirt.
There are many companies to choose from that offer comparable features and styles, which is good news for those comparison shopping. It allows the individual to assess what is top priority—function, price or fit. Golf will continue to change with the times, though some things remain universal. The best scoring averages will range in the low 70’s. Two-foot putts fail to go in. And win or lose, hands are shaken and hats removed upon leaving the 18th green.