These New Men's Tees Are in Demand For Spring
While the boxy tee has been a mainstay in the women's fashion world, it's moving into men's clothing, too. According to GQ, the classic plain white tee is getting a major update thanks to a shorter, boxy fit.
Now, GQ is not suggesting men everywhere embrace the ubiquitous crop top trend. Instead, it's basically the standard T-shirt, just minus a few inches at the bottom. Even better, the shorter hem allows its wearers to abandon the constraints of the tucked tee. That's right—you'll finally be able to embrace that energizing spring breeze.
Along with the boxy tee, GQ is making another bold prediction. For Spring 2017, men everywhere will be demanding printed camp-collar shirts, also known as vacation shirts. Luxury brands, like Prada and Valentino, are turning the vacation shirt on its head with surrealist motifs sure to, well, turn heads.
For your next menswear promotional campaign, consider a more modern tee, and maybe even an eye-catching, camp-collar shirt.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his
first second Academy Award.