Inoculation and Mutation
New PhRMA code restrictions bring big changes, but also a chance to adapt
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Slated to take effect January 1, 2009, the new code will cut the once-vast array of promotional products available to the pharmaceutical industry down to a few select items. Given these major changes, many distributors are surely wondering what their next move should be. To help explain which promotional items pharmaceutical companies are still interested in purchasing, Claire Edmondson, senior product manager for the drug Lovaza at the Philadelphia-based marketing headquarters
for GlaxoSmithKline (GSK), spoke with Promo Marketing.
0 Comments
View Comments
Related Content
Comments