New Tool to Help Postal Service Improve Customer Service
When it comes to customer service, the U.S. Postal Service, Washington, doesn’t rest on its laurels, so it recently launched a new measurement system designed to better understand customers’ total experience doing business with USPS at every level of the organization.
The Customer Experience Measurement (CEM) assesses end-to-end service with the Postal Service by allowing customers to provide ratings on four separate Postal Service experiences: receiving mail, sending mail, visiting the Post Office and contacting the Postal Service for assistance.
“Through added insights and actionable data, CEM will help the Postal Service more precisely identify customer needs across all channels and find new ways to provide greater customer service,” said Delores J. Killette, vice president and Consumer Advocate. “We will now be measuring and reporting on areas that really matter to our customers, and this information will help Postal Service managers take actions to improve service,” added Killette.
CEM replaces the measurement system that has been used since the early 1990s. The new system provides ongoing assessment of customer experiences through a series of diagnostic questions for both residential and business customers. The surveys are administered by an independent market research firm using both mail and online surveys. And, unlike the previous system, CEM allows customers to provide separate ratings for various kinds of experiences.
For the Postal Service’s first fiscal quarter, beginning Oct. 1, 2009, and ending Dec. 31, 2009,
86.2 percent of residential customers and 81.3 percent of small and medium business customers surveyed reported being “very satisfied” or “mostly satisfied” overall with doing business with the Postal Service. Other responses included:
Customers surveyed who were very/mostly satisfied
- Receiving mail: 89.7 percent for residential and 86.1 percent for small and medium business customers
- Sending mail: 88.8 percent for residential and 84.7 percent for small and medium business customers
- Post Office experience: 81.8 percent for residential and 76.6 percent for small and medium business customers
- Contact experience: 61.7 percent for residential and 51.4 percent for small and medium business customers
“These results set the baseline,” said Killette. “Now that we have more specific, actionable information, we will be able to target improvement initiatives and monitor progress.”