Newton Manufacturing Introduces Internal Creative Agency to Assist Sales Partners
On August 22, Newton, Iowa-based distributor Newton Manufacturing introduced its newly formed internal advertising agency as an extension of its existing marketing department. The newly formed agency works with Newton sales representatives to provide additional levels of creativity and marketing support when working with key clients.
"It's no secret that this industry has been moving towards a consultative, agency-like approach," explained Jay Donlin, Newton's executive vice president of sales and marketing. "Our new agency was designed to be a one-of-kind resource for those representatives who are looking to differentiate themselves by embracing this type of approach." The Newton agency team works with representatives on market research, campaign development, brand building, event promotions, custom products and more. The team places a heavy emphasis on thoroughly understanding the client and its industry to provide an effective as well as creative solution.
"We're here to give our sales representatives an edge," explained Kristin Titus, the team's creative resource coordinator. "We're looking to provide concepts that are beyond new and different, while following close to the client's brand and strategic objectives."
Donlin said that the company gave the new agency a soft rollout over the past year and it was able to assist many Newton representatives in successfully landing several large opportunities. "The feedback from our sales representatives and their clients continues to be very positive," he added. In addition to working with Newton representative, the agency has created a blog called Sales Bait in order to share ideas and interesting advertising examples they find. The blog can be found at www.sales-bait.com.
Located in Newton, Iowa, Newton Manufacturing Company is an employee-owned promotional advertising distributor specializing in innovative advertising, recognition and performance solutions. Newton has been an industry leader since its founding 1909 and is continually ranked as a Top 40 distributor. The company serves representatives and clients throughout the United States and in several foreign markets.
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