Newton Manufacturing and Salesforce.com Announce Strategic Partnership, Unveil Oasis
Newton, Iowa-based distributor Newton Manufacturing Company and enterprise cloud-computing company Salesforce.com have announced a strategic partnership to bring leading cloud-computing technologies to the promotional products industry. As part of their announcement, the companies introduced Oasis, an exclusive business technology suite designed to proactively meet the needs of promotional product distributors.
“As technology’s role in business has evolved from a management function into a strategic driver of business, Newton is committed to investing in technology to give our representatives a competitive advantage,” explains Jay Donlin, Newton’s executive vice president of sales and marketing. “Oasis is the next step in that evolution in the promotional products industry.”
Oasis is custom built from Salesforce.com’s industry-leading customer relationship management platform and completely integrated into Newton’s database. As a result, Newton Representatives have instant access to order information and complete visibility of their sales performance in real-time on any web-enabled device. However, the true advantage of Oasis is the trend analysis, reporting and business intelligence tools that the platform provides. Newton representatives can create action plans to proactively engage clients and follow through with Oasis’ library of Newton’s exclusive marketing materials.
In addition to providing data and reporting, Oasis facilitates real-time collaboration between Newton representatives and their sales service team members. Through this functionality, Newton will be able to improve workflow management to better serve their representatives and in turn allow representatives to better serve their clients. The increased efficiency gives representatives additional time to proactively engage clients and prospects to increase their sales.
“Our goal in building Oasis was to help Newton representatives differentiate themselves among their peers in the marketplace,” said Pranav Mehta, Newton senior IT manager. “Oasis provides that differentiation through collaboration, real-time data and marketplace performance.”
As Mehta explains, the company chose to use a third party to develop a platform tailored to meet the needs of Newton representatives. Salesforce.com‘s industry-leading cloud-computing platform and firm footprint in the social media space was compelling. Salesforce.com found Newton’s position in the promotional products industry and approach to technology equally attractive.
“Salesforce.com is excited to partner with Newton Manufacturing Company and its associates in reinventing partnerships in the promotional industry,” said Brendan O'Donohoe, senior account executive at Salesforce.com. “Newton Manufacturing’s innovative use of portals is helping Salesforce.com understand how to help the promotional industry create partnerships that increase sales and reduce the tedium of routine administrative activities. Newton Manufacturing is becoming a real leader in this space.”
The two companies will continue to build the Oasis platform as way for Newton representatives to increase sales and provide top level service to their clients. Future plans include an expansion of collaboration features and end-to-end supply-chain visibility.
For more information about Oasis, visit www.newtonmfg.com/insideoasis.
Located in Newton, Iowa, Newton Manufacturing Company is an employee-owned promotional advertising distributor specializing in innovative advertising, recognition and performance solutions. Newton has been an industry leader since its founding 1909 and is continually ranked as a Top 40 distributor. The company serves representatives and clients throughout the United States and in several foreign markets.
For more information, visit www.newtonmfg.com.