Newton Peripherals Partners with Logomark to Expand Distribution to the $30 Billion Corporate Gifts Market
Natick, Massachusetts-based Newton Peripherals, the developer of the revolutionary MoGo family of Bluetooth-enabled products, today announced it has entered into an agreement with Logomark, Tustin, Calif., the premier supplier of personalized gifts, accessories, pens, tools and timepieces, for the company to be the authorized reseller of customized MoGo products for the corporate promotional products industry.
For this market, Logomark and Newton Peripherals will offer a special combination package that includes one of the following MoGo Mouse Models—the MoGo Mouse BT, a business-card-sized mouse that stores and charges inside your laptop computer’s PC card slot; the MoGo Presenter Mouse X54TM, a combination Bluetooth-enabled wireless presenter and mouse; or the MoGo Media Mouse X54TM, a combination wireless mouse and media remote along with the MoGo Dapter, a fingernail-sized Bluetooth adapter. All can be imprinted with a chosen company logo.
Under terms of the agreement, Logomark will manage the inventory, shipping and placement of orders to its more than 25,000 distributors of customized promotional products for the corporate market in the U.S. and Europe.
In the U.S., corporate gifts are a $19.6 billion market, with companies constantly looking for new, original and memorable products to offer their customers, prospects and employees. With sales increasing about 5% per year, much of the expansion of this market can be attributed to the growth in products that are not just “swag” but are useful and relevant to the recipient. The MoGo products are exactly that—not only are they innovative and stylish, they also offer a high degree of functionality and utility that is certain to impress corporate gift recipients.
“Logomark is one of the premier suppliers in the promotional products industry with an exceptional reputation, first-rate operations and tremendous reach into both the U.S. and European markets,” said Matthew Westover, president and CEO of Newton Peripherals. “We have found that MoGo products have been extremely well received as corporate gifts and the development of this partnership will help to expand our reach into this market.”