NFL Taps Good360 to Donate Seahawks Championship Memorabilia
While the New England Patriots' Super Bowl Championship merchandise is flying off the shelves in New England and across the country following Sunday's big win, the same gear made for the Seattle Seahawks—in case they were victorious—will not go to waste.
Sealed boxes of T-shirts, caps and sweatshirts naming the Seahawks Super Bowl champs will be shipped to a warehouse, according to the Guardian. The items will be sorted and then shipped overseas to those in need and those who could care less that the incorrect victor is printed on the items.
One of the donated items will include a Seahawks back-to-back champions T-shirt, as a Seattle TV reporter tweeted out after the loss.
— Kristen Drew (@KDrewKOMO) February 2, 2015
In 1996, the NFL stopped destroying the losing team's merchandise, and since then, has leaned on Washington-based World Vision to distribute the goods. This year, the NFL has switched gears and will rely on Good360 to distribute the defeated teams apparel.
“The NFL likes the concept of an umbrella organization that has the ability to meet many different charitable organizations,” Cindy Hallberlin, CEO of Good360, a Virginia-based organization that distributes donated goods to a network of more than 32,000 pre-qualified charities, schools and libraries on behalf of America’s top brands, said. “World Vision is part of our network, but we’re able to reach more organizations.”
The Seahawks gear does not have a destination yet, but will go where needed most when ready for shipping.
“Where clothes might go [if we had them] today could be completely different tomorrow because the needs are constantly changing,” Hallberlin said.
Last year World Vision shipped the Denver Broncos memorabilia to Africa, but past shipments—an estimated 100,000 T-shirts and caps annually—have gone to Armenia, Bosnia, El Salvador, Haiti, Nicaragua, Romania, Uganda, Zambia in previous years, according to The Toronto Star.
Related story: Seattle's Would-be Super Bowl Merchandise